The economic case for Generative AI

🗞️ The Tech Issue | August 4, 2023

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🟥 This insightful article published by a16z.com titled The Economic Case for Generative AI and Foundation Models discusses the rise of generative AI and its potential to transform industries compared to traditional AI. The key points are as follows:

Traditional AI Challenges: Traditional AI faced difficulty in building profitable models due to:

  • Long tail scenarios requiring high accuracy.

  • Human involvement for accuracy verification.

  • High costs for achieving and maintaining accuracy.

  • Escalating research expenses with diminishing returns.

Generative AI Advantages: Generative AI's distinctive features include:

  • Focus on use cases without strict correctness.

  • Versatility across markets like content generation, companionship, education, etc.

  • Efficient automation of language processing and content creation.

  • Emerging user behaviors like AI companions and creative content communities.

Economic Impact: Generative AI's potential economic impact:

  • Lower marginal cost of content creation.

  • Similar to how microchips and the Internet transformed industries.

  • Drives demand, creates jobs, and boosts innovation.

Defensibility and Opportunities: While generative AI's defensibility is debated, it:

  • Encourages innovative business models like two-sided marketplaces.

  • Foresees potential for significant market shifts and growth.

Generative AI's rise presents a transformative opportunity with economic, behavioral, and industry-wide implications, similar to the microchip and Internet revolutions.

🗞️ Today’s Highlights:

  • THE LATEST — Andy Jassy summed up Amazon’s A.I. gameplan: Every single business unit has ‘multiple generative A.I. initiatives going on’

  • IDEAS & QUESTIONS — AI's Influence on Journalism, Challenges, and Futures

  • LEARNING — Thought Cloning: Learning to Think while Acting by Imitating Human Thinking

  • AI TOOLS — Research Studio: Transform your data into action: Research Studio delivers rapid, AI-Powered research analysis for UX, Marketing, and Product people.

  • INDUSTRY & FUNCTIONS — Enterprise Generative AI: 10+ Use Cases & LLM Best Practices

🗞️ THE LATEST

Amazon's CEO, Andy Jassy, revealed that A.I. initiatives are central to the company's future, spanning its various businesses like retail, advertising, streaming, and cloud services. A.I. is a dominant theme this earnings season among tech giants. Amazon's recent strong financial results were driven by A.I.-related growth in advertising and cloud services. The company introduced A.I. services in its cloud business and is actively investing in A.I. technology, although significant financial gains are expected to take time.

Generative AI is rapidly spreading across fields like education, politics, and entertainment. It's a double-edged sword—enabling content creation but risking degradation due to "Model Autophagy Disorder" (MAD), where AI models train on each other's outputs. This can lead to content decline. Synthetic data worsens the problem, and watermarking synthetic data could help. If not managed, this loop could impact the internet's quality and usability, affecting AI tools like search engines. Addressing these challenges is vital for balanced generative AI integration.

🗞️ IDEAS & QUESTIONS

🟥 AI's Influence on Journalism, Challenges, and Futures

In early July, the Associated Press (AP) made an agreement with OpenAI, the creator of ChatGPT, to license a portion of AP's text archive and access OpenAI's technology and expertise. Shortly after, OpenAI announced a $5 million grant and software credits to the American Journalism Project, which supports nonprofit newsrooms. Meanwhile, Google has been presenting a new software called "Genesis" to major news organizations, which generates news content based on current events. Some news organizations, like G/O Media, have experimented with blog-style content generated from scratch, while others have started exploring AI-generated content with varying transparency.

A potential significant confrontation between news organizations and AI companies may happen in court, as a coalition led by IAC, along with major publishers like the New York Times and News Corp, considers legal action and legislative advocacy. They believe AI companies are using news content without proper compensation.

The responses of the media industry to AI fall into a few main theories:

  1. AI Replaces Journalism: Some online-first news organizations are attempting to generate content directly from AI tools, even though this approach may lead to low-quality or plagiarized content. This strategy could face challenges in maintaining reader engagement and value.

  2. AI Improves Journalism: Many newsrooms are experimenting with AI tools like ChatGPT to assist human journalists in various ways, such as brainstorming and drafting. This approach envisions AI tools enhancing journalistic productivity rather than replacing it.

  3. AI Swallows Journalism: News organizations might become data providers and trainers for AI companies, diminishing their role and industry distinctiveness. This scenario could result in news organizations losing autonomy and becoming subservient to AI giants.

The impact of AI on journalism faces challenges related to accuracy, bias, plagiarism, and the role of human journalists. The media industry's response to AI is a prediction of its future, influenced by a sense of exposure to new automation methods and confusion about the challenges they present. As news organizations grapple with the potential of AI, questions arise about how automation will affect the industry, how readers will respond to AI-generated content, and how newsrooms will adapt to changing technological landscapes.

🗞️ LEARNING

  1. ChatGPT Prompt Engineering for Developers

  2. LangChain for LLM Application Development

  3. How Diffusion Models Work

  4. Building Systems with the ChatGPT API

  5. Introduction to ChatGPT

Source: Arxiv

Language is a crucial aspect of human thinking, enabling us to generalize, explore, plan, replan, and adapt to new situations. However, Reinforcement Learning (RL) agents currently lack these cognitive abilities and perform below human level. The authors propose that this deficiency is due to the absence of language-based thinking in RL agents. To address this, they introduce a new framework called "Thought Cloning," which not only clones human behavior but also aims to replicate human thoughts during those behaviors.

The Thought Cloning approach is tested in synthetic environments, and the results show that it outperforms traditional Behavioral Cloning methods. It learns faster and performs better on out-of-distribution test tasks, demonstrating its ability to handle novel situations effectively. Moreover, Thought Cloning offers advantages in AI Safety and Interpretability. By observing the agent's thoughts, researchers can diagnose issues more easily, correct the agent's thinking, or prevent it from engaging in unsafe actions. Overall, training AI agents to think more like humans through Thought Cloning holds promise for improving their performance and enhancing their safety and interoperability. Click on the image below to read the research paper.

🗞️ AI TOOLS

Research Studio: Transform your data into action: Research Studio delivers rapid, AI-Powered research analysis for UX, Marketing, and Product people.

Avian: Interact with and analyze your business data with the Avian ChatGPT Plugin.

Zeda.io: AI-powered product discovery for customer-focused teams. Discover problems to solve for customers, decide what to build next based on actionable product intelligence, and create product strategies to drive business outcomes.

Booke: Streamline your bookkeeping with an AI-driven single app

Hirebrain: Discover jobs with AI-powered platform. Analyze and improve your CV, and connect with the right companies faster.

Disclaimer: 1) The tool descriptions may include messaging from each tool site. 2) Please thoroughly read the site details before using and/or acquiring any of the tools listed above.

🗞️ INDUSTRY & FUNCTION

Tax authorities worldwide are exploring AI, particularly Chat GPT-based natural language tools, for three main goals: detecting tax fraud, improving the taxpayer experience, and increasing operational efficiencies. However, there are risks, as seen with the Dutch Tax and Customs Administration's scandal involving AI algorithm errors. Privacy concerns also arise, with Italy temporarily banning Chat GPT due to a data breach. Despite challenges, many countries have successfully implemented AI in tax administration, benefiting efficiency and compliance.

Generative AI (GenAI) offers unique opportunities for large enterprises, enabling them to build their own models without sharing private data. However, challenges include exposing proprietary data to competitors, biases in models, and the need for explainability. To leverage GenAI effectively, enterprises should follow guidelines related to consistency, control, ethical training, explainability, fairness, licensing, security, and sustainability. They can build models through three approaches: BYOM, fine-tuning, or RLHF. Enterprises can also use APIs and existing models before building their own. GenAI use cases include knowledge management, language translation, customer service, and industry-specific applications.

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